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The “China Plus One” Strategy: A Cost-Benefit Analysis of Moving Beauty Production to Japan

For CFOs and Supply Chain Directors in the US Beauty Industry, the math is changing. It’s no longer just about “Price Per Unit”—it’s about “Total Landed Cost.”

For the last two decades, the default manufacturing strategy for many US beauty brands was simple: Go where the labor is cheapest. Historically, that meant China.

However, as we head into 2025, the economic landscape has shifted. The weak Japanese Yen (JPY) combined with volatile US-China tariffs has created a unique window of opportunity.

At Cosme Science, we are seeing a surge in inquiries from US brands adopting a “China Plus One” strategy. But often, they assume moving to Japan is cost-prohibitive.

When you analyze the Total Landed Cost, Japanese manufacturing is not just competitive—it is often the smarter financial bet.

The Financial Case Study: “LuminaCure Serum”

Let’s look at the numbers. We compared the manufacturing of a standard 30ml Vitamin C Serum in China vs. Japan.

The Scenario:

  • Product: 30ml Vitamin C Serum (Glass Dropper Bottle)
  • Order Volume: 10,000 Units
  • Exchange Rate: 1 USD = ~155 JPY (Current Market Rate)
Cost Driver Manufacturing in China 🇨🇳 Manufacturing in Japan (Cosme Science) 🇯🇵 The Japan Advantage
Ex-Works Unit Price $3.50 $3.85 Japan is initially $0.35 more expensive.
Tariffs & Duties 25% (Section 301 + Standard)

*$0.88 per unit*

15% (Reciprocal Trade Tariff)

$0.58 per unit

*Japan saves ~$0.30 per unit* in taxes alone.
Intl. Logistics High (Sea Freight + Risk Prem.)

$0.45 per unit

Standard (Stable Lanes)

$0.35 per unit

Japan lanes are currently less volatile and faster to West Coast.
Defect Rate (Reject %) 3% – 5% (Avg Mass Mkt)

Cost: $0.18 per unit

< 0.1% (Omotenashi QC)

Cost: $0.00 per unit

You don’t pay for unsellable goods in Japan.
Total Landed Cost *$5.01 per unit* $4.78 per unit Japan is $0.23 CHEAPER per unit.

The Verdict: While the “sticker price” in China looks lower, the Total Landed Cost in Japan is ~4.6% lower once tariffs, logistics, and quality control are factored in. And this doesn’t even account for the premium retail price you can command with a “Made in Japan” label.

[Note: Tariff rates are subject to change based on specific HS Codes and current US Trade Representative rulings.]

1. The Currency Arbitrage: The 155 Yen Opportunity

The Japanese Yen is trading at historic lows against the US Dollar.

  • Purchasing Power: Your US Dollar buys roughly 30-40% more manufacturing power in Japan today than it did five years ago.
  • Raw Materials: Because we source high-quality ingredients domestically or within stable Asian partners, our input costs remain controlled, passing those currency savings directly to you.

2. The “Hidden” Costs of Inventory: MOQs and Cash Flow

One of the biggest hidden costs in manufacturing is cash tied up in inventory.

  • The China Model: To achieve low unit prices, Chinese factories often demand MOQs of 20,000+ units. This forces brands to warehouse months of stock.
  • The Cosme Science Model: We specialize in high-mix, low-volume precision. We can support MOQs as low as 3,000 units.
    • The Benefit: You launch faster, iterate based on real sales data, and keep your cash flow healthy. You aren’t paying to store 15,000 units of a SKU that didn’t sell.

3. Intellectual Property: The Price of Your Formula

What is the cost of your best-selling formula being replicated and sold by a competitor six months later?

  • The Risk: IP theft remains a significant risk in many manufacturing hubs. “Knock-off” versions often originate from the same industrial zones where the originals were made.
  • The Japan Shield: Japan operates under the Unfair Competition Prevention Act (UCPA). When you formulate with Cosme Science, your R&D belongs to you, and it stays secure.

4. The “Defect Tax” vs. The “Omotenashi” Standard

A “cheap” unit price is erased instantly if 5% of your shipment is unsellable due to leakage or poor print quality.

  • The Cost of Quality: In mass-market manufacturing, brands often spend thousands on third-party inspection agencies to police their own factories.
  • The Japanese Standard: In Japan, quality assurance is the culture. We call this Omotenashi (hospitality/care) applied to manufacturing. Our defect rates are near-zero. You do not pay for unsellable goods, and you do not risk a product recall.

Summary: The Smart Money is Moving

Moving production is not just about escaping risk; it is about embracing value. By shifting to Japan, you are trading high tariffs and IP risk for stability, currency advantages, and a higher retail command.

Cosme Science is ready to help you analyze these numbers for your specific brand.

Are you ready to explore the Japan Advantage? Our team will be in the US this January 2025. Let’s discuss your supply chain strategy.

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